Exhibitor Experience at the Grand Habesha Business Event 2026 in Milan

Participating in the Grand Habesha Business Event 2026 in Milan was truly an unforgettable experience for us as exhibitors. Despite the challenges and limited preparation period, the organizers did an incredible job delivering a successful and well-coordinated event from Friday, May 1 to Sunday, May 3.

            The exhibition brought together an impressive variety of Habesha-owned and co-owned businesses, including coffee suppliers, cosmetics brands, shoe manufacturers, garment businesses, and tech startups. It was inspiring to see so many entrepreneurs proudly showcasing their products, ideas, and innovations under one roof. One of the highlights was the presence of renowned Ethiopian artist and entrepreneur Mekdes Tsegaye as guest of honor. Her participation added a special energy and prestige to the event. We were also inspired by the powerful speeches delivered by Mr. Binyam Aschalew and Ms. Donna Barsoum, whose messages about entrepreneurship, collaboration, and community growth resonated strongly with both exhibitors and visitors. Another memorable moment was the garments show, which became one of the most exciting highlights of the entire event. The creativity, elegance, and cultural pride displayed on stage captivated the audience throughout the show.

 The three-day event concluded beautifully on Sunday, May 3, with a certificate award ceremony and as  exhibitors, we left Milan with new business connections, valuable exposure, and renewed motivation. The Grand Habesha Business Event 2026 was more than just an exhibition — it was a celebration of resilience, entrepreneurship, culture, and the strength of the global Habesha community.